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Category Archives: Internet

Link Building Methods

Link building means developing inbound links to your website. The websites with the high number of back links rank high on search engines. You can get back links through directory submission, article submission, link exchange, blogging, discussion forums, press releases, and social bookmarking.

Directory Submission – It means submitting your URL to various directories. You can either do it yourself or hire a directory submission service for the same. You should make sure that you submit your URL in the relevant directory, the ones that are most likely to be visited by your potential customers.

Article Submission – It means submitting your articles to various article directories. The articles should be of interest to your potential customers. Suppose you sell cosmetics, then your articles should be related to how to avoid acne, how to reduce wrinkles, how to get rid of cellulite, etc. The people looking for such information are likely to be conscious of their looks and, therefore, may be interested in buying cosmetics. You should include back links to your website in the articles to be submitted.

Social Bookmarking – This is becoming a very popular method of link building. You should become a member of social bookmaking website. Nowadays, many people use these websites to get information. By bookmarking your website or articles, you can attract several visitors to your website.

How Can You Develop Quality Links?

Simply submitting your URLs to various websites is not enough. You will need to develop quality back links to your website. Here are some of the tips for quality link building:

1.There are two types of websites – authority and normal websites. Authority websites have a large number of visitors, and therefore, you should submit your back links to them to increase traffic to your website.

2.There are two types of links – HTML links and text links. Text links are usually in the form of URLs. HTML links are the hyperlinked anchor text. In these links, people see only the anchor text, not the URL. While including HTML links, you should make sure that you use the right keywords in anchor text. This will help people reach your website easily. You should use different anchor text to increase the probability of people finding your website when they enter the relevant keywords in search engines. Moreover, they should be linked to different pages of your website, so that people not only land on your home page, but also on other pages. Since search engines like Google give lot of importance to HTML links, you should never underestimate the importance of HTML links the during link building process. Building HTML links will help optimize your website for search engines.

Popular Techniques You Can Use to Drive Traffic to Your Blog

1.) Create at least four keyword posts per day. Most of the top blogs such as Boing Boing, Daily Kos, and Instapundit (with literally tens of thousands of visitors per day) publish an average of 30 small 100-150 word posts per day.

2.) Submit to My Yahoo! When you submit your own RSS to My Yahoo it is indexed by Yahoo.

3.) Submit to Google’s Reader. When you submit your own blog RSS to Google’s Reader the Google Blog Search will index your site.

4.) Add a relevant link directory to your blog and trade links like a demon possessed! Although it may take more time than simply submitting to a search engine one time, this method is perhaps the best way to drive traffic to your site. Use software such as Zeus to speed up the link trading process.

5.) Use ping sites like ping-o-matic. Ping your site every time you add a new post.

6.) Submit your blog to traditional search engines such as AltaVista, and MSN.

7.) Submit your blog to traditional directories such as DMOZ. Directories (particularly DMOZ) increase relevance with Google. DMOZ is very picky, but what do you have to lose by trying?

8.) Submit to as many RSS Directories and Search Engines as possible. This is a simple but repetitive process that can be done with software such as RSS SUBMIT.

9.) Comment on other blogs. Do not just leave short, lazy comments like “I agree.” Leave well thought out replies that will force readers to wonder “who wrote this?”

10.) Use track backs. If there is a blog that you refer to or quote and it is highly relevant to your subject, leave a track back. It increases your link popularity and may even score a few interested readers from the linked site.

11.) Go offline. Use newspaper ads, public bulletin boards, business cards, even stickers to let as many people as possible know your blog exists.

12.) Ad a link to your blog in your e-mail signature block.

13.) Use Groups (Usenet). Find a relevant group on Google groups, Yahoo groups, MSN groups or any of the thousands of other FREE group services and find like minded people and talk with them. Make sure your use your blog URL like it is your name.

14.) Use Forums. Forums are one of the best places to go for advice. Go to forums and find problems to solve. Make sure you leave your blog name, but be tactful about it; some forums get annoyed with those who selfishly drop a few links to their own site and leave.

15.) Tag your website. Tagging is a new idea that has erupted across the web.

Ways to Boost Your Internet Advertising with a Blog

1. Make your clients or customers abreast on your website’s alterations. Your new products and affiliate websites could also be announced through your blog.

2. Keep track of your business objectives and plans through open writing. Your blog content can be easily stored through archives. What could be better than searchable information that could be easily accessed by anyone browsing the web, right?

3. Air your opinions, advice or reviews on specific services or products that are related to your business. Publishing is a very easy process with blogging.

4. Include links that will fetch back links and subsequently improve your ranking on search engines. This could be better executed through putting well-written articles in your website. Affiliate links could also be included in your blog to earn more extra income.

5. Collect response through the ability of blogs to fetch comments from your blog readers. You can learn and improve your products and services through with the feedback from your readers.

6. Connect easily with other bloggers. When other bloggers notice that you have something good in your blog, they will put you in their favorite lists that will automatically link you to their blogs.

So, how do you set up a blog? Here are some of the options you can make use of to take advantage of this fun way to advertise your Internet business.

 

Blog and Ping

Blogging

A blog is just the short way of saying web log, which can be compared to an online journal or diary. However, blogs don’t have to be personal information. They can include news, thoughts, opinions, challenges, history, and anything the blogger wants. The most important aspect of a blog is that it is updated on a schedule and a regular basis with fresh new content. Some bloggers add new content once a week while others blog daily or multiple times per day. This is where increased search engine rankings come into play. Since there is always fresh new content the site is given heavier weight than if no new content were provided. This results in higher search engine rankings and increased traffic.

Pinging

A ping is simply a program that sends out a message to another server or computer in order to get a response. So, for instance, if you update your blog you want to ping the search engines so your pages are indexed and your site ranked higher.

Why Blog and Ping?

You probably know that if your website does not show up in the search engines you are unlikely to get a ton of a traffic, and if you have a website you want traffic. So, the best thing to do is write a regular blog, ping the search engines, and your site will get indexed significantly faster than it would otherwise. By putting in a little bit of extra work you are getting your site indexed with the search engines and inevitably more traffic.

There is a lot of free blog software out on the Internet that you can simply link to your site and start blogging. Including RSS feeds, which are the pings, means the search engines are going to know you are out there and as a result start indexing your site. So, if you want to increase your traffic start blogging and pinging and you will see a difference in traffic in a hurry.

 

Tips to Building a Successful Blog with A Loyal Following

1. Publish Regularly.

As your readers become familiar with the frequency of your posts, it will influence their visiting behavior. If your readers know that you post fresh content every day, they will probably come every day to read it. If they know you post on Mondays, Wednesdays and Fridays, that’s when they will come.

2. Stay on Topic.

Stick to your niche. If your blog doesn’t have a niche, give it one. Readers like blog’s that are focused on a particular theme or topic. If you have no theme and just post about anything, then readers are less likely to become passionate about your blog and will probably move on to somewhere else.

3. Use Meaningful Titles in Posts.

This not only announces clearly what the post is about, but it will help people navigate your blog and also influence your ranking with search engines.

4. Interact With Your Readers.

Think of your blog like a conversation. You post. Readers comment. Be active and be positive as you interact and converse with your readers.

5. Highlight Your Best Posts.

Don’t let your best posts get lost in your archives. It’s always a good idea to link to your best posts from a ‘best posts’ category on the main page.

6. Provide Good Navigation to Popular Pages

If you help people find the key pages within your blog, their visit will be a much more enjoyable experience.

7. Avoid Not Posting for Extended Periods.

If someone visits your blog and discovers that the last post was three weeks ago, they will probably be disappointed. If you don’t post, people may give you the benefit of the doubt and come back on a few days to check, but you better believe they will lose interest quickly if you fall out of your regular schedule and stop posting.

 

SEO Secrets

Secret #1: Don’t optimize for a single keyword, optimize for a keyword phrase. Secret #1: Don’t optimize for a single keyword, optimize for a keyword phrase. When you optimize for a single keyword, more often than not, that word is highly competitive and your chances of coming out on top are minimal. Where you gain a significant advantage is by focusing on a keyword phrase. This actually increases your chances of ranking well and ultimately helps you towards ranking well for the single word you originally chose.

Secret #2: Place your keyword phrase within the first 25 words of text, and the last 25 words of the page. The h1 tag can be used for developing a headline on your page and emphasizing your keyword phrase within the beginning of your page text (search engines love h1 tags). Another suggestion is to use your keyword phrase just after your copyright notice on the bottom of your webpage. This ensures that it is present within the last 25 words of your page.

Secret #3: Place your keyword phrase in your page title and description. Additionally, place the keyword phrase throughout your page – being sure to bold the phrase once, italicize the phrase once, and underline the phrase once. Mention your keyword phrase every paragraph or so. Just make sure that it appears natural. If you stuff the page with your keywords, you’ll potentially turn off browsers who would otherwise find your page valuable.

Off-page Optimization Now that you’ve learned about on-page optimization, it’s important that you focus your attention on off-page optimization. Of all the techniques that have been developed for SEO, it still comes down to the popularity of your site.

The ranking of your website in a natural search engine result list is directly correlated to the popularity of your website.

So what do I mean by popularity? Popularity is the number and quality of links to your website. Although I’ve simplified the explanation here, you should know that links essentially count as votes. If everyone is “voting” for a particular website then the website becomes popular.

Secret #4: Get other sites to link to you. There are a number of ways to improve link popularity. Although I won’t recommend a specific link building tool, I will say that there have been a number of good products developed that simplify the process. It still takes time and hard work, but over time, increasing the number of sites linking to your website can pay huge dividends.

Secret #5: Make sure that incoming links are of high quality (sites with a high Google page rank). It’s not only important to have other sites link to you, it’s also important to have quality sites link to you.
Secret #6: Anchor text must include your keyword phrase. When other sites link to you, make sure the link includes your keyword phrase. Sites that link to your domain can help with overall page rank and popularity, but websites who link to you using your keyword phrase (in the anchor text) are what get you to the top of search engine result lists.

Secret #7: Give people a reason to link to your website. This can be accomplished in a variety of ways, white papers, free content or tools, etc., but ultimately it comes down to offering something of value. If you do, other websites will give you their “vote”, increasing your link popularity and your search engine results.

Know The Reason Why Backlinks Are Essentials for Website’s Search Engine Ranking

The first two are all about how you put your web site together and subsequently work with it. The last one – quality inbound links- has nothing at all to do with your site, and if you work it properly, can give you both great rankings and pull in a surprising amount of traffic from sites other than search engines.

Once you start building up your traffic, your search engine ratings will stabilize, and your site will slowly grow. It’s a lot like starting a car – it takes a lot of energy to get it going, but once it’s running it only takes maintenance energy.

Article Submissions Services: Getting Those Inbound Links

Most people don’t know where to start with inbound links. Do you just email webmasters and ask? Buy advertising? Or do you offer your own site up as a link farm, encouraging your hard-won customers to visit someone else?

None of these are the best bet (though emailing webmasters, over time, is a good additional strategy). The best way you can get great inbound links is by using an article submission service.

These services use article directories, large online repositories of articles donated by webmasters like you, to build backlinks to your site. Each article you donate contains a resource box that points back to your website, in whatever format you desire. And you can donate the same article to hundreds of article directories.

You can do this yourself. But article submissions services know how to find the best directories, and have specialists who can enter your information in the often-tedious and time-consuming directories forms. It may be a better expenditure of your time to focus on that great content and building your business in other ways, while leaving the submissions to experts who can do it cheaply, efficiently, and properly.

Article submissions services understand the search engines and how they examine links, and can use this knowledge to benefit you. And because you can expect the search engines to change their methodology about every four to six months, with major changes every year and a half to a year, these services will always have the most up-to-date information on the best way to use links to enhance your placement.

While you may be able to build your website ranking yourself, it’s often better to seek help from people who have done it for years, at least the first few times you submit a site. Article submission services are your perfect ally when you’re chasing search engine rankings.

Appropriate Linking

There are only so many directories you can submit to, of course. Once you have maxed out your directory submission, you can start looking for webmasters to trade links with. There are a few things you should seek out in this case. Your link partners should be suitable for you, and you should be right for them as well. You should trade up as much as you can; look for pages with good rankings themselves. Don’t trade with a competitor; if you sell similar merchandise or if you’re both close together using the same keyword phrase, you should trade with someone else.

But link trading only works once your site has been built up in the search engines. Few webmasters are willing to trade links with a low-ranking site (would you?). For the quickest rankings boost, and for a great foundation that you can really start to work from, use mass articles submissions. It will set you apart and above your competition.

 

Great SEO Tips

1. Make sure that your site is technically sound and well built with plain English page titles rather than: sessionid=4D6BE5993FFF956660C27184A2F39E81.TC30a?__frame=_top and with all “non HTML” code (HTML = Hypertext Markup Language and is the basic language used to write web pages) called in from separate directories.

2. Choose keywords and phrases very carefully. Keywords should be the words that customers actually use to find your site when using a search engine. Amazingly most people just ignore this basic fact and never get any research done on the subject!!! That’s like turning up to the airport with no money, no ticket and no passport and expecting to get on a plane – in other words: nuts!

3. Once you know what keywords to use write a page with a relevant page title for each keyword or phrase using simple language with variations of the keyword or phrase to reach a keyword density of about 5 – 8% and about 500 words per page minimum with paragraphs that use tags in their sub headings. Make sure that your keyword(s) or phrase(s) appear in each of your pages’ “meta tags”. Make sure that ll you photos have descriptions.

4. Find a way to build up the relevant links to your site from other sites. Search engines view inbound links as a vote for your site. Therefore, in general, the more incoming links to relevant parts of your site from relevant “anchor text” (the visible text in a hyperlink you click to go to another page or website) on other sites the higher your page will rank, but the linking sites must be relevant and links from disreputable sites can harm your ranking.

5. Continually add new content. Sites that continually add new content and new pages get better rankings because search engines like new relevant content. Search engines’ “spiders” or “web crawlers” are a program that browses the World Wide Web in a methodical, automated manner. Web crawlers create a copy of all the visited pages for later processing by a search engine that then indexes those pages to provide fast searches. Spiders are always on the lookout for fresh content.

6. Put up a site map which shows every page on the site and has a link to it. This will help the search engine robots find every page. If you are updating regularly then an XML site map for Google that “pings” Google about every update should be added too.

7. Make sure you have basic management information about the site – how many visitors, where they go, where they leave etc. Arguably this is just as important as the site itself as it allows you to improve it based on actual results.

8. Finally – build a site for people that is interesting to people. No point in being at the top of the search engines if people just refuse to stay or buy!!! People generally stay on sites that are relevant to what they are looking for at the time, are easy to navigate, easy to read and easy to buy from. Whilst they like “prettily designed” sites form tend to be less important than relevance and ease of use.They also like interacting via chat rooms or watching relevant “movies”.

Change Your IP Address With Proxy Servers

There is a simple solution – replace your IP address with that of an untraceable proxy server IP address. No doubt you have seen some of these recent headlines:

– EU official says IP address is personal; Google disagrees

– Google’s Servers Log and Retain Your IP Address and Search Terms

– Your Internet provider is watching you

– Google Hands Over Blogger’s IP Address

– YouTube blocks UK users from watching music videos

The above items need not apply to you. Proxy servers work by hiding your real Internet Protocol (IP) address and other private information (your location, your ISP etc.) by redirecting all of your network activity through special proxy servers.

There is now desktop proxy software to help you conceal your true IP address. Protect your online privacy, surf anonymously and change your IP, state, or country at will. You can unban yourself from forums and sites. Using a proxy server also provides protection against hackers, spyware and viruses because it acts as an online “shield” against outside malicious attacks.

Normally, surfing the Internet through a proxy server is nothing short of a major hassle. First you have to find a list of proxy servers on the internet. So many of them are bogus. They don’t work. Second of all changing your proxy settings through your web browser is a pain too! You have to click tools, internet options, connections, check the button to surf through a proxy, insert the proxy IP address and port and then click OK on several dialog boxes. After a few times of doing this and finding the proxy IP address doesn’t work makes you want to punch your computer screen $#@!

In other words a proxy server is nothing more than another computer (server) that is designed specifically for the purpose of allowing internet users to surf through them.

By using proxy servers you are never directly connected to the websites you’re visiting. Your computer “talks” with the proxy server basically saying “get me google.com webpage”. Think of them as middle men and bodyguards for your computer.

One of the greatest benefits of using a proxy server is that you’ll be immune to hackers, viruses, and trojans which plague the internet today.

Proxy servers offer anonymity and security for your computer. If you are interested in learning more give them a visit.

 

Secure Your Website with These Tips

Password Protecting Directories

If you have a directory on your server which should remain private, do not depend on people to not guess the name of the directory. It is better to password protect the folder at the server level. Over 50% of websites out there are powered by Apache server, so let’s look at how to password protect a directory on Apache.

Apache takes configuration commands via a file called .htaccess which sits in the directory. The commands in .htaccess have effect on that folder and any sub-folder, unless a particular sub-folder has its own .htaccess file within. To password protect a folder, Apache also uses a file called .htpasswd . This file contains the names and passwords of users granted access. The password is encrypted, so you must use the htpasswd program to create the passwords. To access it, go to the command line of your server and type htpasswd. If you receive a “command not found” error then you need to contact your system admin. Also, bear in mind that many web hosts provide web-based ways to secure a directory, so they may have things set up for you to do it that way rather than on your own. Barring this, let’s continue.

Type “htpasswd -c .htpasswd myusername” where “myusername” is the username you want. You will then be asked for a password. Confirm it and the file will be created. You can double check this via FTP. Also, if the file is inside your web folder, you should move it so that it is not accessible to the public. Now, open or create your .htaccess file. Inside, include the following:

AuthUserFile /home/www/passwd/.htpasswd
AuthGroupFile /dev/null
AuthName “Secure Folder”
AuthType Basic

require valid-user

On the first line, adjust the directory path to wherever your .htpasswd file is. Once this is set up, you will get a popup dialog when visiting that folder on your website. You will be required to log in to view it.

Turn Off Directory Listings

By default, any directory on your website which does not have a recognized homepage file (index.htm, index.php, default.htm, etc.) is going to instead display a listing of all the files in that folder. You might not want people to see everything you have on there. The simplest way to protect against this is to simply create a blank file, name it index.htm and then upload it to that folder. Your second option is to, again, use the .htaccess file to disable directory listing. To do so, just include the line “Options -Indexes” in the file. Now, users will get a 403 error rather than a list of files.

Remove Install Files

If you install software and scripts to your website, many times they come with installation and/or upgrade scripts. Leaving these on your server opens up a huge security problem because if somebody else is familiar with that software, they can find and run your install/upgrade scripts and thus reset your entire database, config files, etc. A well written software package will warn you to remove these items before allowing you to use the software. However, make sure this has been done. Just delete the files from your server.

Keep Up with Security Updates

Those who run software packages on their website need to keep in touch with updates and security alerts relating to that software. Not doing so can leave you wide open to hackers. In fact, many times a glaring security hole is discovered and reported and there is a lag before the creator of the software can release a patch for it. Anybody so inclined can find your site running the software and exploit the vulnerability if you do not upgrade. I myself have been burned by this a few times, having whole forums get destroyed and having to restore from backup. It happens.

Reduce Your Error Reporting Level

Speaking mainly for PHP here because that’s what I work in, errors and warnings generated by PHP are, by default, printed with full information to your browser. The problem is that these errors usually contain full directory paths to the scripts in question. It gives away too much information. To alleviate this, reduce the error reporting level of PHP. You can do this in two ways. One is to adjust your php.ini file. This is the main configuration for PHP on your server. Look for the error_reporting and display_errors directives. However, if you do not have access to this file (many on shared hosting do not), you can also reduce the error reporting level using the error_reporting() function of PHP. Include this in a global file of your scripts that way it will work across the board.

Secure Your Forms

Forms open up a wide hole to your server for hackers if you do not properly code them. Since these forms are usually submitted to some script on your server, sometimes with access to your database, a form which does not provide some protection can offer a hacker direct access to all kinds of things. Keep in mind…just because you have an address field and it says “Address” in front of it does not mean you can trust people to enter their address in that field. Imagine your form is not properly coded and the script it submits to is not either. What’s to stop a hacker from entering an SQL query or scripting code into that address field With that in mind, here are a few things to do and look for:

Use MaxLength. Input fields in form can use the maxlength attribute in the HTML to limit the length of input on forms. Use this to keep people from entering WAY too much data. This will stop most people. A hacker can bypass it, so you must protect against information overrun at the script level as well.

Hide Emails If using a form-to-mail script, do not include the email address into the form itself. It defeats the point and spam spiders can still find your email address.

Use Form Validation. I won’t get into a lesson on programming here, but any script which a form submits to should validate the input received. Ensure that the fields received are the fields expected. Check that the incoming data is of reasonable and expected length and of the proper format (in the case of emails, phones, zips, etc.).

Avoid SQL Injection. A full lesson on SQL injection can be reserved for another article, however the basics is that form input is allowed to be inserted directly into an SQL query without validation and, thus, giving a hacker the ability to execute SQL queries via your web form. To avoid this, always check the data type of incoming data (numbers, strings, etc.), run adequate form validation per above, and write queries in such a way that a hacker cannot insert anything into the form which would make the query do something other than you intend.