This is default featured slide 1 title
This is default featured slide 2 title
This is default featured slide 3 title
 

Case Study: My Experience With Resources

How to Retain Customers

A business should strive to keep their customers interested. When you have a regular customer base that can be relied on, more effort shifts to the other business areas compared to the effort put in marketing. Retaining the customers can be achieved by following some steps. In order to improve on customer retention, knowing their names, always updating them on news and promotions, being above the competition and appreciating customers by thanking them is vital.

You should make an effort to learn the names of your customers as these will ensure they feel appreciated. It does not mean that you remember the name only, there is a possibility that the customer regularly gets a certain service or product, you can take this opportunity to note this interest and this will enhance their loyalty to you. Making an effort to know the customer more should be the next step. It does not mean that you become the best of friends, rather make a point of making small conversations with them even small talk can do the trick. It is guaranteed that if this is done, the customers will often visit.

It is a smart idea to keep them updated about news and promotions. This technique is crucial to keep past clients on their feet about issues. The use of flyers that can be circulated around the neighborhood or a board placed outside the shop or by manipulating social media to reach such clients. Through Facebook marketing, a larger market can be reached. The customers will probably even follow you when you create a Facebook page. On the other hand, previous clients can be reached through mails or dropping brochures or newsletters at their postal addresses.

Being above the competition is also crucial for a business to retain its customers. While some customers prefer better deals and they can change between alternatives, some do not mind high prices. It is important that proving the best deal while keeping up with competition are both considered. It is advised that focusing on competition and uniquely meeting the customers demand are equally considered.

It is vital to offer incentives to keep customer loyalty. An option of giving discount to a customer who regularly visits is a good idea as it will trick them into being more loyal. Loyalty discounts are given out to loyal customers with a certain number of purchases in the food industry.

Customers will keep visiting if they are appreciated for their services. They will keep coming back because they feel welcomed.