This is default featured slide 1 title
This is default featured slide 2 title
This is default featured slide 3 title
 

Monthly Archives: June 2017

Blog and Ping

Blogging

A blog is just the short way of saying web log, which can be compared to an online journal or diary. However, blogs don’t have to be personal information. They can include news, thoughts, opinions, challenges, history, and anything the blogger wants. The most important aspect of a blog is that it is updated on a schedule and a regular basis with fresh new content. Some bloggers add new content once a week while others blog daily or multiple times per day. This is where increased search engine rankings come into play. Since there is always fresh new content the site is given heavier weight than if no new content were provided. This results in higher search engine rankings and increased traffic.

Pinging

A ping is simply a program that sends out a message to another server or computer in order to get a response. So, for instance, if you update your blog you want to ping the search engines so your pages are indexed and your site ranked higher.

Why Blog and Ping?

You probably know that if your website does not show up in the search engines you are unlikely to get a ton of a traffic, and if you have a website you want traffic. So, the best thing to do is write a regular blog, ping the search engines, and your site will get indexed significantly faster than it would otherwise. By putting in a little bit of extra work you are getting your site indexed with the search engines and inevitably more traffic.

There is a lot of free blog software out on the Internet that you can simply link to your site and start blogging. Including RSS feeds, which are the pings, means the search engines are going to know you are out there and as a result start indexing your site. So, if you want to increase your traffic start blogging and pinging and you will see a difference in traffic in a hurry.

 

Tips to Building a Successful Blog with A Loyal Following

1. Publish Regularly.

As your readers become familiar with the frequency of your posts, it will influence their visiting behavior. If your readers know that you post fresh content every day, they will probably come every day to read it. If they know you post on Mondays, Wednesdays and Fridays, that’s when they will come.

2. Stay on Topic.

Stick to your niche. If your blog doesn’t have a niche, give it one. Readers like blog’s that are focused on a particular theme or topic. If you have no theme and just post about anything, then readers are less likely to become passionate about your blog and will probably move on to somewhere else.

3. Use Meaningful Titles in Posts.

This not only announces clearly what the post is about, but it will help people navigate your blog and also influence your ranking with search engines.

4. Interact With Your Readers.

Think of your blog like a conversation. You post. Readers comment. Be active and be positive as you interact and converse with your readers.

5. Highlight Your Best Posts.

Don’t let your best posts get lost in your archives. It’s always a good idea to link to your best posts from a ‘best posts’ category on the main page.

6. Provide Good Navigation to Popular Pages

If you help people find the key pages within your blog, their visit will be a much more enjoyable experience.

7. Avoid Not Posting for Extended Periods.

If someone visits your blog and discovers that the last post was three weeks ago, they will probably be disappointed. If you don’t post, people may give you the benefit of the doubt and come back on a few days to check, but you better believe they will lose interest quickly if you fall out of your regular schedule and stop posting.

 

SEO Secrets

Secret #1: Don’t optimize for a single keyword, optimize for a keyword phrase. Secret #1: Don’t optimize for a single keyword, optimize for a keyword phrase. When you optimize for a single keyword, more often than not, that word is highly competitive and your chances of coming out on top are minimal. Where you gain a significant advantage is by focusing on a keyword phrase. This actually increases your chances of ranking well and ultimately helps you towards ranking well for the single word you originally chose.

Secret #2: Place your keyword phrase within the first 25 words of text, and the last 25 words of the page. The h1 tag can be used for developing a headline on your page and emphasizing your keyword phrase within the beginning of your page text (search engines love h1 tags). Another suggestion is to use your keyword phrase just after your copyright notice on the bottom of your webpage. This ensures that it is present within the last 25 words of your page.

Secret #3: Place your keyword phrase in your page title and description. Additionally, place the keyword phrase throughout your page – being sure to bold the phrase once, italicize the phrase once, and underline the phrase once. Mention your keyword phrase every paragraph or so. Just make sure that it appears natural. If you stuff the page with your keywords, you’ll potentially turn off browsers who would otherwise find your page valuable.

Off-page Optimization Now that you’ve learned about on-page optimization, it’s important that you focus your attention on off-page optimization. Of all the techniques that have been developed for SEO, it still comes down to the popularity of your site.

The ranking of your website in a natural search engine result list is directly correlated to the popularity of your website.

So what do I mean by popularity? Popularity is the number and quality of links to your website. Although I’ve simplified the explanation here, you should know that links essentially count as votes. If everyone is “voting” for a particular website then the website becomes popular.

Secret #4: Get other sites to link to you. There are a number of ways to improve link popularity. Although I won’t recommend a specific link building tool, I will say that there have been a number of good products developed that simplify the process. It still takes time and hard work, but over time, increasing the number of sites linking to your website can pay huge dividends.

Secret #5: Make sure that incoming links are of high quality (sites with a high Google page rank). It’s not only important to have other sites link to you, it’s also important to have quality sites link to you.
Secret #6: Anchor text must include your keyword phrase. When other sites link to you, make sure the link includes your keyword phrase. Sites that link to your domain can help with overall page rank and popularity, but websites who link to you using your keyword phrase (in the anchor text) are what get you to the top of search engine result lists.

Secret #7: Give people a reason to link to your website. This can be accomplished in a variety of ways, white papers, free content or tools, etc., but ultimately it comes down to offering something of value. If you do, other websites will give you their “vote”, increasing your link popularity and your search engine results.